User:Jukeboksi/BBA studies/Marketing: Difference between revisions
User:Jukeboksi/BBA studies/Marketing (edit)
Revision as of 10:18, 21 November 2014
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=== Strategic Business-to-Business Relationship Management - Session 8 - Multichannel === | === Strategic Business-to-Business Relationship Management - Session 8 - Multichannel === | ||
'''[[w:Multichannel marketing|Multichannel marketing]]''' is the ability to interact with potential customers on various platforms. In this sense, a channel might be a retail store, a web site, a mail order catalogue, or direct personal communications by letter, email or text message. ( Wikipedia ) | |||
=== Further reading === | === Further reading === | ||