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...ncrease its [[price value]]. Its ultimate goal is to create uncritical '''brand loyalty''' - a mindless urge to buy the product as a means of seeking secur ...manufacturer to charge a [[price premium]]. The value of the brand - its [[brand equity]] is determined by the amount of profit it generates for the manufac

...l depreciation]] of each (including [[goodwill]] which is kept high with [[brand management]] whether deserved or not), [[cashflow]], [[liability]] and othe ...document [[nature's services]] and [[state services]] the way it does for private enterprise to create a single [[service economy]] model. Doing that will b

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