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The consumer has a trait called '''[[w:agency|agency]]'''. To understand the consumer it is important to understand this concept: the ''agent'' of the [[process]

...approach) but for best results here we better understand it as what the [[consumer]] perceives subjectively of a [[product]]. ...'perception of quality''', which is a very important consideration for the consumer when s/he has to buy a product of the same [[product group]] to replenish h