Open main menu
Home
Random
Recent changes
Special pages
Community portal
Settings
About Consumerium development wiki
Disclaimers
Consumerium development wiki
Search
User menu
Talk
Contributions
Log in
Editing
User:Jukeboksi/Wiki.study/User:Jukeboksi/Blog/Marketing
(section)
Warning:
You are not logged in. Your IP address will be publicly visible if you make any edits. If you
log in
or
create an account
, your edits will be attributed to your username, along with other benefits.
Anti-spam check. Do
not
fill this in!
== Session 1 and 2 β Storytelling and corporate communication == {{Q|Good stories get told over and over. Bad stories not so.|jubo-jubo|storytelling}} To stay true to truth in marketing communications is essential for long term positive brand image building. If a corporation is spreading dis- or misinformation about its products it will into muck in no-time. Wikipedia has an article on PBL β https://en.wikipedia.org/wiki/Problem-based_learning β it may be useful to someone. Part of the trigger for todays PBL session was this Google Corporation Advertisement video Problem was to determine the dynamics at play when businesses do image building advertising as a marketing promotion. The opposite of image building advertising is naturally advertising that educates the potential customers of the service and offering provision levels on the market and the price levels on the market. Learning objectives were to get acquinted with storytelling as a method to do brand promotion. * '''[[w:Emotional branding|Emotional branding]]''' is a term used within [[w:marketing communication|marketing communication]] that refers to the practice of building [[w:brand|brand]]s that appeal directly to a [[w:consumer|consumer's]] emotional state, needs and aspirations. Emotional branding is successful when it triggers an emotional response in the consumer, that is, a desire for the advertised brand (or [[w:product (business)|product]]) that cannot fully be rationalized. ( Wikipedia )
Summary:
Please note that all contributions to Consumerium development wiki are considered to be released under the GNU Free Documentation License 1.3 or later (see
Consumerium:Copyrights
for details). If you do not want your writing to be edited mercilessly and redistributed at will, then do not submit it here.
You are also promising us that you wrote this yourself, or copied it from a public domain or similar free resource.
Do not submit copyrighted work without permission!
To protect the wiki against automated edit spam, we kindly ask you to solve the following CAPTCHA:
Cancel
Editing help
(opens in new window)