User:Jukeboksi/BBA studies/Sales and selling: Difference between revisions

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(→‎Strategic Business-to-Business Relationship Management: + adding course code and teacher name + session topics from Moodle + minor reorg)
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=== Strategic Business-to-Business Relationship Management - Session 1 ===
=== Strategic Business-to-Business Relationship Management - Session 1 ===
Course code: MAR3LF002
Teacher: Hanna Harilainen


* '''[[w:Strategic management|Strategic management]]''' involves the formulation and implementation of the major goals and initiatives taken by a company's top management on behalf of owners, based on consideration of [[w:Factors of production|resources]] and an assessment of the internal and external environments in which the organization competes.
* '''[[w:Strategic management|Strategic management]]''' involves the formulation and implementation of the major goals and initiatives taken by a company's top management on behalf of owners, based on consideration of [[w:Factors of production|resources]] and an assessment of the internal and external environments in which the organization competes.
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