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:: '''Feature''' is any ''physical characteristic'' of a product | :: '''Feature''' is any ''physical characteristic'' of a product | ||
:::: '''Advantage''' is the ''performance characteristic'' of a product that describes how it can be used or how it will help the buyer | :::: '''Advantage''' is the ''performance characteristic'' of a product that describes how it can be used or how it will help the buyer | ||
::::::'''Benefit''' is a favourable ''result'' the buyer receives from the product | ::::::'''Benefit'''is a favourable ''result'' the buyer receives from the product | ||
== B2B Selling and Sales Management - Session 3 == | == B2B Selling and Sales Management - Session 3 == |