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= International Market Research = | = International Market Research = | ||
<big>'''[https://en.wikipedia.org/wiki/User:Juxo/Sandbox2 Notes for the Statistical Methods home exam] in Wikipedia space so that infobubbles work.'''</big> | |||
== Week 4 - Introduction == | == Week 4 - Introduction == | ||
'''[[w:Market research|Market research]]''' is any organized effort to gather information about [[w:target markets|target markets]] or customers. It is a very important component of [[w:business strategy|business strategy]]. The term is commonly interchanged with [[w:marketing research|marketing research]]; however, expert practitioners may wish to draw a distinction, in that ''marketing'' research is concerned specifically about marketing processes, while ''market'' research is concerned specifically with markets. ( Wikipedia ) | '''[[w:Market research|Market research]]''' is any organized effort to gather information about [[w:target markets|target markets]] or customers. It is a very important component of [[w:business strategy|business strategy]]. The term is commonly interchanged with [[w:marketing research|marketing research]]; however, expert practitioners may wish to draw a distinction, in that ''marketing'' research is concerned specifically about marketing processes, while ''market'' research is concerned specifically with markets. ( Wikipedia ) | ||
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:::Each individual is chosen [[w:randomization|randomly]] and entirely by chance, such that each individual has the same [[w:probability|probability]] of being chosen at any stage during the sampling process, and each subset of ''k'' individuals has the same probability of being chosen for the sample as any other subset of ''k'' individuals. This process and technique is known as '''simple random sampling''', and should not be confused with [[w:Systematic sampling|systematic random sampling]]. A simple random sample is an unbiased surveying technique. ( Wikipedia ) | :::Each individual is chosen [[w:randomization|randomly]] and entirely by chance, such that each individual has the same [[w:probability|probability]] of being chosen at any stage during the sampling process, and each subset of ''k'' individuals has the same probability of being chosen for the sample as any other subset of ''k'' individuals. This process and technique is known as '''simple random sampling''', and should not be confused with [[w:Systematic sampling|systematic random sampling]]. A simple random sample is an unbiased surveying technique. ( Wikipedia ) | ||
= | = Statistical Methods = | ||
<big>'''[https://en.wikipedia.org/wiki/User:Juxo/Sandbox2 Notes for the Statistical Methods home exam] in Wikipedia space so that infobubbles work.'''</big> | |||
'''[[w:Statistics|Statistics]]''' is the study of the collection, organization, analysis, interpretation and presentation of data. It deals with all aspects of data including the planning of data collection in terms of the design of [[w:statistical survey|survey]]s and [[w:experimental design|experiments]] ( Wikipedia ) | '''[[w:Statistics|Statistics]]''' is the study of the collection, organization, analysis, interpretation and presentation of data. It deals with all aspects of data including the planning of data collection in terms of the design of [[w:statistical survey|survey]]s and [[w:experimental design|experiments]] ( Wikipedia ) | ||
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* '''[[w:Correlation and dependence|Correlation and dependence]]''' - In [[w:statistics|statistics]], '''dependence''' is any statistical relationship between two [[w:random variable|random variable]]s or two sets of [[w:data|data]]. '''Correlation''' refers to any of a broad class of statistical relationships involving dependence. ( Wikipedia ) | * '''[[w:Correlation and dependence|Correlation and dependence]]''' - In [[w:statistics|statistics]], '''dependence''' is any statistical relationship between two [[w:random variable|random variable]]s or two sets of [[w:data|data]]. '''Correlation''' refers to any of a broad class of statistical relationships involving dependence. ( Wikipedia ) | ||
* '''[[w:bivariate data|Bivariate data]]''' is data that has two [[w:Variable (mathematics)|variables | * '''[[w:bivariate data|Bivariate data]]''' is data that has two [[w:Variable (mathematics)|variables]]. ( Wikipedia ) | ||
* A '''[[w:scatter plot|Scatter plot]]''', '''scatterplot''', '''scatter diagram''' or '''scattergraph''' is a type of [[w:mathematical diagram|mathematical diagram]] using [[w:Cartesian coordinate system|Cartesian coordinates]] to display values for two [[w:Variable (mathematics)|variable]]s for a set of data. ( Wikipedia ) | * A '''[[w:scatter plot|Scatter plot]]''', '''scatterplot''', '''scatter diagram''' or '''scattergraph''' is a type of [[w:mathematical diagram|mathematical diagram]] using [[w:Cartesian coordinate system|Cartesian coordinates]] to display values for two [[w:Variable (mathematics)|variable]]s for a set of data. ( Wikipedia ) | ||
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Further studies in statistics - [[ | Further studies in statistics - [[Toolkit for Quantitative Surveys]] (MET8LF001-11) Mon-Fri - The concept of [[w:statistical inference]] is covered. Download SPSS from MyNet. | ||