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User:Jukeboksi/BBA studies/Researching Target Markets
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== Week 7 == A '''survey''' involves interviews with a large number of respondents using a predesigned questionnaire ( Teacher ) A '''[[w:questionnaire|questionnaire]]''' is a [[w:research|research]] instrument consisting of a series of [[w:question|question]]s and other prompts for the purpose of gathering information from respondents. Although they are often designed for [[w:statistics|statistical]] analysis of the responses, this is not always the case. ( Wikipedia ) '''[[w:Questionnaire construction|Questionnaire construction]]''' regards questionnaires. It is a series of questions asked to individuals to obtain statistically useful information about a given topic. ( Wikipedia ) '''[[w:Quantitative marketing research|Quantitative marketing research]]''' is the application of quantitative research techniques to the field of marketing. It has roots in both the positivist view of the world, and the modern marketing viewpoint that marketing is an interactive process in which both the buyer and seller reach a satisfying agreement on the "four Ps" of marketing: Product, Price, Place (location) and Promotion. ( Wikipedia ) ----
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