User:Jukeboksi/BBA studies/Marketing: Difference between revisions
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=== Creative Corporate and Marketing Communication - Week 3 - Introduction to making videos === | === Creative Corporate and Marketing Communication - Week 3 - Introduction to making videos === | ||
'''[[w:Guerrilla marketing|Guerrilla marketing]]''' was originally a [[w:marketing|marketing]] strategy in which low-cost, unconventional means (including the use of [[w:graffiti|graffiti]], [[w:Sticker art|sticker bombing]], [[w:Flyposting|flyer posting]], etc.) were used in a (generally) localized fashion to draw attention to an idea, product, or service. | |||
::Today, guerrilla marketing may also include promotion through a network of individuals, groups, or organizations working to popularize a product or idea by use of such strategies as [[w:flash mobs|flash mobs]], [[w:Viral marketing|viral marketing campaigns]], or [[w:Undercover marketing#Internet marketing|internet marketing]]. ( Wikipedia ) | |||
== Successful Event == | == Successful Event == | ||