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== Creative Corporate and Marketing Communication == === Creative Corporate and Marketing Communication - Session 1 === * '''[[w:Brand|Brand]]''' is the "name, term, design, symbol, or any other feature that identifies one seller's product distinct from those of other sellers." ( Wikipedia ) :::* '''[[w:Brand management|Brand management]]''' is a communication function in [[w:marketing|marketing]] that includes analysis and planning on how that [[brand]] is positioned in the [[w:market (economics)|market]], which target public the brand is targeted at, and maintaining a desired reputation of the brand ( Wikipedia ) :::* The outward expression of a brand β including its name, trademark, communications, and visual appearance β is brand identity. ( Wikipedia on '''[[w:Brand identity|Brand identity]]''' ) * '''[[w:Problem-based learning|Problem-based learning]]''' ('''PBL''') is a student-centered [[w:pedagogy|pedagogy]] in which students learn about a subject through the experience of problem solving. ( Wikipedia ) * A '''[[w:blog|blog]]''' (a truncation of the expression '''''weblog''''')<ref>{{cite web|url=http://www.rebeccablood.net/essays/weblog_history.html|title=Weblogs: A History And Perspective|last=Blood|first=Rebecca|date=September 7, 2000}}</ref> is a discussion or informational site published on the [[w:World Wide Web|World Wide Web]] and consisting of discrete entries ("posts") typically displayed in reverse chronological order (the most recent post appears first). ( Wikipedia ) :::* [[w:Blogger (service)|Blogger]][http://blogger.com (.com)] is a [[w:blog|blog]]-[[w:Weblog software|publishing service]] that allows multi-user blogs with time-stamped entries. It was developed by [[w:Pyra Labs|Pyra Labs]], which was bought by [[w:Google|Google]] in 2003. Generally, the blogs are hosted by Google at a [[w:subdomain|subdomain]] of '''blogspot.com'''. A user can have up to 100 blogs per account. ( Wikipedia ) :::* [[w:WordPress|WordPress]][https://wordpress.org/ (.org) for hosting blog self] [https://wordpress.com (.com) for hosted blogs] is a [[w:free and open-source software|free and open-source]] [[w:blog|blog]]ging tool and a [[w:content management system|content management system]] (CMS) based on [[w:PHP|PHP]] and [[w:MySQL|MySQL]]. ( Wikipedia ) === Jubo-jubo's review of video editing software === '''[[w:Video editing software|Video editing software]]''' is [[w:application software|application software]] which handles the [[w:post-production|post-production]] [[w:video editing|video editing]] of [[w:digital video|digital video]] sequences on a computer [[w:non-linear editing system|non-linear editing system]] (NLE). ( Wikipedia ) ::: A '''[[w:non-linear editing system|non-linear editing system]]''' ('''NLE''') is a [[w:video editing|video]] (NLVE) or [[w:Sound editor (filmmaking)|audio editing]] (NLAE) [[w:digital audio workstation|digital audio workstation]] (DAW) system that performs [[w:non-destructive editing|non-destructive editing]] on source material. The name is in contrast to 20th century methods of [[w:linear video editing|linear video editing]] and [[w:film editing|film editing]]. ( Wikipedia ) Various editors exist for various [[w:Computing platform|platforms]] or so called [[w:software ecosystem|software ecosystem]]s ==== Wikipedia lists of video editing software ==== * [[w:List_of_free_and_open-source_software_packages#Video_editing|List of free and open-source software packages - Section Video editing]] * [[w:List of video editing software|List of video editing software]] * [[w:Comparison of video editing software|Comparison of video editing software]] * [[w:Comparison of video encoders|Comparison of video encoders]] ==== Lists of video editing software on the Internet ==== * [http://www.linux.com/news/software/applications/693365-top-3-linux-video-editors/ Top 3 Linux video editors listed by Linux.com] - [[w:OpenShot|OpenShot]], [[w:Blender (software)|Blender]], [[w:Cinelerra|Cinelerra]] * [http://www.linuxlinks.com/article/20100523032629714/VideoEditors.html Top 8 video editors by linuxlinks.com] - [[w:Kdenlive]], [[w:OpenShot]], Kino, [[w:Cinelerra]], [[w:LiVES]], [[w:PiTiVi]], Open Movie Editor and [[w:Avidemux]] * [http://webseasoning.com/technology/best-free-video-editing-software-for-windows/1079/ Top 19 Video editing softwares for Windows by webseasoning.com]. #1 [[w:Lightworks]] [http://www.lwks.com/ (lwks.com)] MSFT #2 with [[w:Windows Movie Maker]] 2.6, a free/gratuit freeware download from Microsoft. 100% legal and #3 [[w:VirtualDub]]. ::: Runners up: ZS4 Video Editor, Wax, Cinefx Jashaka, [[w:Blender (software)]], Avidemux, MovieStorm, Movica, Video Spin, AVIedit, StoryBoard Pro Software, AVI Trimmer, Zwei-Stein, DVDVideoSoft Free, AVITricks Video Editor, DVD Knife and Mewa Film ==== FOSS and/or run on GNU/Linux video editors ==== * '''[[w:Avidemux|Avidemux]]'''[http://www.avidemux.org/ (.org)] is a [[w:free and open-source|free and open-source]] [[w:video editing software|video editing program]] licensed under the GPL and designed for video editing and [[w:video processing|video processing]] '''available for Linux, OS X, Windows and some BSD flavour'''. ([http://fixounet.free.fr/avidemux/download.html download page]) * [[w:AviSynth|AviSynth]][http://avisynth.nl/index.php/Main_Page (.nl) (wiki)] is a video editor for GNU/Linux and is licensed under [[w:GNU GPL]] * '''[[w:Blender (software)|Blender]][http://www.blender.org/ (.org)]''' - '''[[w:Blender|Blender]]''' is a professional [[w:free and open-source software|free and open-source]] [[w:3D computer graphics software|3D computer graphics software]] product licensed under GNU GPL and is used for creating animated films, visual effects, art, 3D printed models, interactive 3D applications and video games. It is '''available for GNU/Linux, OS X and Windows'''. :::Blender's features include [[w:3D modeling|3D modeling]], [[w:UV mapping|UV unwrapping]], [[w:Texture mapping|texturing]], [[w:Raster graphics editor|raster graphics editing]], [[w:Skeletal animation|rigging and skinning]], [[w:Fluid simulation|fluid and smoke simulation]], [[w:Particle system|particle]] simulation, [[w:Soft body dynamics|soft body]] simulation, [[w:Digital sculpting|sculpting]], [[w:Computer animation|animating]], [[w:match moving]], [[w:camera tracking]], [[w:Rendering (computer graphics)|rendering]],''' [[w:video editing software|video editing]]''' and [[w:compositing|compositing]]. Alongside the modeling features it also has an integrated [[w:Game Blender|game engine]]. ( Wikipedia ) * [[w:Cinelerra|Cinelerra]] [http://heroinewarrior.com/cinelerra.php @ heroinewarrior.com] for GNU/Linux * [[w:DScaler|DScaler]] is an open-source video deinterlacer and scaling program for Microsoft Windows. ( Wikipedia ) * <s>[[w:DVD Flick|DVD Flick]] - Stalled years ago</s> * [[w:Kaltura|Kaltura]][http://www.kaltura.org/ (.org)] [[w:Freemium]] The main components of Kaltura's online video platform are based on software, enabling any site to add advanced video and rich-media capabilities. * '''[[w:Kdenlive|Kdenlive]] [https://kdenlive.org/ (.org)]''' is a versatile and easy to use editing software available under [[w:copyleft]] ( I have some proficiency in this handy FLGOSS candy ) ( jubo-jubo ) * <s>[[w:Kino (software)|Kino]] was an non-linear video editor.</s> * [[w:LiVES|LiVES]][http://lives.sourceforge.net/ @ sourceforge.net] - GNU/Linux and various other *NIX * [[w:OpenShot Video Editor|OpenShot Video Editor]][http://openshot.org/ (.org)] - written in [[w:python]] ( editors note: python is known to be good to those who speak it )for GNU/Linux * [[w:Pitivi|Pitivi]][http://www.pitivi.org/ (.org)] also written in python. For GNU/Linux * [[w:VirtualDub|VirtualDub]][http://www.virtualdub.org/ (.org)] - for Windows, licensed under [[w:GPL|GPL]] * <s>[[w:VirtualDubMod|VirtualDubMod]] - Defunct</s> * '''[[w:VLMC#VLMC|VideoLAN Movie Creator]]'''[http://www.videolan.org/vlmc/ @ videolan.org] - In early development phase β VLMC is a non-linear editing software for video creation based on libVLC and '''running on Windows, Linux and Mac OS X.''' ( Wikipdia ) Released under GPL ( GNU General Public Licence, one of the leading [[w:copyleft]] licenses. All who have used the [[w:VLC]] know of its high quality on all platforms. ( list from [[w:List_of_free_and_open-source_software_packages#Video_editing|Wikipedia list of free and open-source software packages - Section Video editing]] ) ==== Video editors for OS X ==== Stock ticker symbol: AAPL * '''[[w:iMovie]]''' is installed on OS X by default * I have no working mac. iMovie is probably easy to use. Also innovativeness associated with their GUI * It is possible to install '''kdenlive''' also on OS X. It can handily be done with less then 10 lines of commands into the command line interface of choice, mainly installing the '''ports''' [[w:repository]] ==== Video editors for Windows ==== * '''[[w:Windows Movie Maker]]''' (Ticker symbol: MSFT ) ([http://windows.microsoft.com/fi-fi/windows-live/movie-maker Free download from Microsoft]) runs on Windows7 and WindowsXP === Creative Corporate and Marketing Communication - Session 2 - Integrated marketing communication === * '''[[w:Corporate communication|Corporate communication]]''' is a set of activities involved in managing and orchestrating all internal and external communications aimed at creating favourable point of view among stakeholders on which the company depends.<ref name=":0">[[w:Riel, Cees B.M. van|]]; Fombrun, Charles J. (2007). Essentials Of Corporate Communication: Abingdon & New York: Routledge. ISBN [[w:Special:BookSources/9780415328265|9780415328265|]].</ref> :::It is the messages issued by a corporate organization, body, or institute to its audiences, such as employees, media, channel partners and the general public. Organizations aim to communicate the same message to all its [[w:Stakeholder (corporate)|stakeholder]]s, to transmit [[w:coherence (linguistics)|coherence]], [[w:credibility|credibility]] and [[w:ethic|ethic]]. :::::Corporate communications help organizations explain their mission, combine its many visions and values into a cohesive message to stakeholders. The concept of corporate communication could be seen as an integrative communication structure linking stakeholders to the organization. ( Wikipedia ) * '''[[w:Marketing communications|Marketing communications]]''' are [[w:message|message]]s and related media used to communicate with a [[w:Market (economics)|market]]. ::: Marketing communications is the "promotion" part of the "[[w:marketing mix|marketing mix]]" or the "four Ps": price, place, promotion, and product. It can also refer to the strategy used by a company or individual to reach their target market through various types of communication. ( Wikipedia ) :::* '''[[w:Integrated marketing communications|Integrated marketing communications]]''' (IMC) is the application of consistent brand messaging across both traditional and non-traditional marketing channels and using different promotional methods to reinforce each other. ( Wikipedia ) :::* '''[[w:Multichannel marketing|Multichannel marketing]]''' is the ability to interact with potential customers on various platforms. ::::::In this sense, a channel might be a retail store, a web site, a mail order catalogue, or direct personal communications by letter, email or text message. ( Wikipedia ) * '''[[w:Emotional branding|Emotional branding]]''' is a term used within [[w:marketing communication|marketing communication]] that refers to the practice of building [[w:brand|brand]]s that appeal directly to a [[w:consumer|consumer's]] emotional state, needs and aspirations. ( Wikipedia ) * '''[[w:Global marketing|Global marketing]]''' is β[[wiktionary: marketing|marketing]] on a worldwide scale reconciling or taking commercial advantage of global operational differences, similarities and opportunities in order to meet global objectives".<ref>http://www.oup.com/uk/booksites/content/0199267529/student/glossary.htm#G Oxford University Pressβ Glossary of Marketing Terms</ref> ( Wikipedia ) * '''[[w:Advertising|Advertising]]''' is a form of [[w:marketing|marketing]] [[w:communication|communication]] used to persuade an [[w:audience|audience]] to take or continue some action, usually with respect to a commercial offering, or political or ideological support. ( Wikipedia ) ::: In Latin, ''ad vertere'' means "''to turn toward''". ::: Commercial advertisers often seek to generate increased [[w:consumption (economics)|consumption]] of their [[w:product (business)|products]] or [[w:service (economics)|services]] through "branding", which involves associating a product name or image with certain qualities in the minds of consumers. ( Wikipedia ) :::* An '''[[w:advertising agency|advertising agency]]''' or '''ad agency''' or '''advert agency''' is a service based [[w:business|business]] dedicated to creating, planning, and handling [[w:advertising|advertising]] (and sometimes other forms of [[w:promotion (marketing)|promotion]]) for its clients. ( Wikipedia ) :::* '''[[w:Storytelling#In_marketing|Storytelling in marketing]]''' is increasingly used in advertising today in order to build customer loyalty. ( Wikipedia ) :::* A '''[[w:storyboard|storyboard]]''' is a graphic organizer in the form of [[w:illustration|illustration]]s or [[w:image|image]]s displayed in sequence for the purpose of [[w:Previsualization|pre-visualizing]] a [[w:motion picture|motion picture]], [[w:animation|animation]], [[w:motion graphic|motion graphic]] or [[w:interactive media|interactive media]] sequence. ( Wikipedia ) ::::::'''See also''' ::::::** [[w:Animation|Animation]] ::::::** [[w:Filmmaking|Filmmaking]] ::::::** [[w:Graphic organizer|Graphic organizer]] ::::::** [[w:Previsualization|Previsualization]] ::::::** [[w:Pre-production|Pre-production]] ::::::** [[w:Screenplay|Screenplay]] ::::::** [[w:Screenwriting|Screenwriting]] ::::::** [[w:Script breakdown|Script breakdown]] ::::::** [[w:List of film topics|List of film-related topics...]] ( [[w:storyboard#See also|Wikipedia article on storyboard see also section]] ) === Creative Corporate and Marketing Communication - Session 3 - Introduction to making videos === '''[[w:Guerrilla marketing|Guerrilla marketing]]''' was originally a [[w:marketing|marketing]] strategy in which low-cost, unconventional means (including the use of [[w:graffiti|graffiti]], [[w:Sticker art|sticker bombing]], [[w:Flyposting|flyer posting]], etc.) were used in a (generally) localized fashion to draw attention to an idea, product, or service. ::Today, guerrilla marketing may also include promotion through a network of individuals, groups, or organizations working to popularize a product or idea by use of such strategies as [[w:flash mobs|flash mobs]], [[w:Viral marketing|viral marketing campaigns]], or [[w:Undercover marketing#Internet marketing|internet marketing]]. ( Wikipedia ) === Creative Corporate and Marketing Communication - Session 4 - Branding === * '''Brand image vs. brand identity''' ::* '''[[w:brand#Brand identity|Brand identity]]''' is the outward expression of a brand β including its name, trademark, communications, and visual appearance ( Wikipedia ) ::* The psychological aspect, sometimes referred to as the '''[[w:Brand#Concepts|brand image]]''', is a symbolic construct created within the minds of people, consisting of all the information and expectations associated with a product, service or the company(ies) providing them. ( Wikipedia ) * '''[[w:Brand alliances|Brand alliances]]''' is a [[w:brand|brand]]ing strategy used in a [[w:business alliance|business alliance]]. Brand alliances are divided into three types. :** '''[[w:Cobranding|Cobrands]]''' also called brand partnership,<ref>http://www.schmoozyfox.com/2010/03/brand-partnerships/</ref> is when two companies form an [[w:Brand alliances|alliance]] to work together, creating marketing synergy. As described in ''Co-Branding: The Science of Alliance'':<ref name="customersandcapital.com">{{cite web | url= http://www.customersandcapital.com/book/2007/09/co-branding-tra.html| title= Competing for Customers and Capital| work= Southwest Airlines: Put a Little LUV in Your Logo!| publisher=customersandcapital.com}}</ref> ( Wikipedia ) :** '''[[w:Brand alliances#Brand licenses|Brand licenses]]''' are a contractual agreement where a company lets another organisation use its brand on other products in exchange for a licensing fee. ( Wikipedia ) :** '''[[w:Brand alliances#Cross marketing|Cross marketing]]''' is an agreement for mutual promotion between two companies. One company for instance will include coupons for another company in its parcels to its clients if the other company will agree to include a promotion from the other company in its direct mails to its client base. ( Wikipedia ) * '''[[w:Co-creation|Co-creation]]''' is a management initiative, or form of [[w:economic strategy|economic strategy]], that brings different parties together (for instance, a company and a group of customers), in order to jointly produce a mutually valued outcome.<ref>Prahalad, C.K.; Ramaswamy, V. (2004) "Co-Creation Experiences: The Next Practice in Value Creation". ''[[w:Journal of Interactive Marketing]]''. Volume 18, Number 3.</ref> * '''[[w:Brand management|Brand management]]''' is the analysis and planning on how that [[w:brand|brand]] is perceived in the [[w:market (economics)|market]]. ::**Developing a good relationship with the [[w:target market|target market]] is essential for brand management. ::**Tangible elements of brand management include the product itself; look, price, the packaging, etc. ::**The intangible elements are the experience that the consumer has had with the brand, and also the relationship that they have with that brand. :::: A brand manager would oversee all of these things. ( Wikipedia ) === Creative Corporate and Marketing Communication - Session 5 - Digital marketing === * The '''[[w:sociology of the Internet|sociology of the Internet]]''' involves the application of sociological theory and method to the [[w:Internet]] as a source of information and communication. [[w:Sociologists|Sociologists]] are concerned with the social implications of the technology; new [[w:social networks|social networks]], [[w:Virtual community|virtual communities]] and ways of [[w:social interaction|interaction]] that have arisen, as well as issues related to [[w:cyber crime|cyber crime]]. ( Wikipedia ) * '''[[w:Online advertising|Online advertising]]''', also called '''online marketing''' or '''Internet advertising''', is a form of marketing and advertising which uses the Internet to deliver [[w:promotion (marketing)|promotional]] marketing messages to consumers. It includes email marketing, [[w:search engine marketing|search engine marketing]] (SEM), social media marketing, many types of [[w:display advertising|display advertising]] (including [[w:web banner|web banner]] advertising), and [[w:mobile advertising|mobile advertising]]. ( Wikipedia ) * '''[[w:Digital marketing|Digital marketing]]''' is [[w:marketing|marketing]] that makes use of electronic devices ([[w:computer|computer]]s) such as [[w:personal computer|personal computer]]s, [[w:smartphone|smartphone]]s, [[w:Cell phone|cellphones]], [[w:tablet computer|tablets]] and [[w:game console|game console]]s to engage with stakeholders. ( Wikipedia ) * '''[[w:Social media marketing|Social media marketing]]''' is the process of gaining [[w:Web traffic|website traffic]] or attention through social media sites.<ref>{{cite journal|author=Trattner, C., Kappe, F.|url=http://www.austria-lexikon.at/attach/User/Trattner%20Christoph/trattner_kappe.pdf |title=Social Stream Marketing on Facebook: A Case Study|journal= International Journal of Social and Humanistic Computing (IJSHC)|year= 2013|volume=2|issue= 1/2}}</ref> :'''Types of videos''' according to Lasse Rouhiainen: :* Tutorial :* Testimonial ( or case study is a better expression ) :* Product :* Story * '''Lasse advices to maximize your touchpoints''' ::A '''[[w:Touchpoint|Touchpoint]]''' (contact point, customer contact, Moment of Truth, point of contact) describes the interface of a [[w:product (business)|product]], [[w:Service (economics)|service]] or [[w:brand|brand]] with [[w:customer|customer]]s/users, non-customers, employees and other [[w:stakeholder (corporate)|stakeholders|]], before, during and after a transaction. This may be applied in [[w:business-to-business|business-to-business]] as well as [[w:business-to-consumer|business-to-consumer]] environments. ( Wikipedia ) ''"Make many types of videos as well as a series of videos of some type to maximize the touchpoints."'' - Jubo-jubo * In [[w:Internet marketing|online marketing]] a '''[[w:landing page|landing page]]''', sometimes known as a "'''lead capture page'''" or a "'''lander'''", is a single web page that appears in response to clicking on a [[w:search engine optimization|search engine optimized]] search result or an [[w:Ad serving|online advertisement]]. The landing page will usually display directed sales copy that is a logical extension of the advertisement, search result or link. ( Wikipedia ) :'''Lasse uses''': :* '''[[w:Jing (software)]]''' is a [[w:screencast|screencast]]ing [[w:computer program|computer program]] launched in 2007 as Jing Project by the [[w:TechSmith|TechSmith Corporation]].<ref>{{cite news |title=TechSmith Announces the Jing Project. |url=http://www.accessmylibrary.com/coms2/summary_0286-33477989_ITM |work = [[Business Wire]] |publisher = The Gale Group, Inc. |location = Okemos, Michigan |date=28 November 2007 |accessdate=8 February 2011 |archiveurl=http://www.webcitation.org/5cyzBYLKM |archivedate=11 December 2008 }}</ref><ref name="Riley">{{cite news |last=Riley |first=Duncan |date=2007-07-19 |title=The Jing Project: The 3 Legged Dog Of Screen Captures And Screencasting |url=http://techcrunch.com/2007/07/19/the-jing-project-the-3-legged-dog-of-screen-captures-and-screencasting/ |publisher=[[TechCrunch]] |accessdate=2014-07-22 |archiveurl=http://www.webcitation.org/6RFafqRuZ |archivedate=2014-07-22 }}</ref> ( Wikipedia ) :* '''http://www.powtoon.com/''' - Create animated videos and presentations :* '''Snapchat'''[https://www.snapchat.com/ (.com)] is a [[w:Photo sharing|photo messaging]] application ( Wikipedia ) :* A '''[[w:podcast|podcast]] ''' is a [[w:Digital media|digital medium]] that consists of an episodic series of [[w:digital audio|audio]], [[w:digital video|video]], [[w:digital radio|digital radio]], [[w:PDF|PDF]], or [[w:ePub|ePub]] [[w:Computer file|files]] subscribed to and [[w:download|download]]ed through [[w:web syndication|web syndication]] or streamed on-line to a computer or mobile device. ( Wikipedia ) === Creative Corporate and Marketing Communication - Session 6 - Project plan presentations ===
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