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User:Jukeboksi/BBA studies/Marketing
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=== Successful Event - Session 1 === * '''[[w:Event management|Event management]]''' is the application of [[w:project management|project management]] to the creation and development of large scale events such as [[w:festival|festival]]s, conferences, ceremonies, formal parties, concerts, or [[w:convention (meeting)|conventions]]. :::It involves studying the brand, identifying the [[w:target audience|target audience]], devising the event concept, planning the logistics and coordinating the technical aspects before actually launching the event. ::::: The process of planning and co-ordinating the event is usually referred to as '''event planning''' and can include budgeting, scheduling, site selection, acquiring necessary [[w:License|permit]]s, coordinating transportation and parking, arranging for speakers or entertainers, arranging decor, event security, [[w:catering|catering]] and emergency plans. ( Wikipedia ) * '''[[w:Content marketing|Content marketing]]''' is any [[w:marketing|marketing]] that involves the creation and sharing of [[w:Content (media and publishing)|media and publishing content]] in order to acquire and retain customers. :::This information can be presented in a variety of formats, including news, video, [[w:white papers|white papers]], [[w:e-books|e-books]], [[w:infographics|infographics]], case studies, how-to guides, question and answer articles, photos, etc. ( Wikipedia ) What are the elements of a successful event? :* Participants -> target group :* Venue, location, logistics, catering and beverages :* Promotion, communication :* Financing, planning -> profit :* Customer satisfaction -> customer experience -> feedback :* Content -> program :* Project management -> :::** Timeline :::** Task and responsibilities :::** Risk management :::** Contact with customer :* Benchmarking with others / goal, target, purpose
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