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User:Jukeboksi/BBA studies/Marketing
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== Services Marketing == Economical activity can be divided to '''[[w:Service (economics)|services]]''' and '''[[w:goods]]'''. Often these are packaged together for greater utility for the consumer buying and higher wins for the business selling. '''[[w:Service economy]]''' ( [[w:fi:Palveluyhteiskunta]] )is a huge share of the World [[w:GDP]]. '''[[w:Marketing]]''' ( [[w:fi:Markkinointi]] ) can be a valuable tool for both business purposes of the business selling the service and also from the viewpoint of the '''[[w:consumer]]''' Services can be: # '''Tangible service''' - [[w:Tangibility]] is the attribute of being easily detectable with the senses. ( Wikipedia ) # '''Intangible service''' [[w:Intangibility]] is used in marketing to describe the inability to assess the value gained from engaging in an activity using any tangible evidence. ( Wikipedia ) # or a mix of both. '''[[w:Marketing mix]]''' consists of The '''[[w:4P's]]''' as follows: # '''Product''' - What is it? What need does it satisfy? # '''Price''' - How much? Price is a marketing decision ( sic. ) # '''Place''' - Where? Do I have to go to big mall or can I get it from corner shoppe? Webshoppe? Physical location? Both? ( win ) # '''[[w:Promotion (marketing)|Promotion]]''' - '''Advertising''' ( Image marketing, novelty marketing and price marketing ) ::::How is the consumer informed of the ::::* Availability of a product or service ::::* Price levels ::::* Service levels in an industry? In services marketing there is also the [[w:Seven Ps]], the last three being # '''People''' # '''Process''' and # '''Physical evidence'''
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