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User:Jukeboksi/BBA studies/Marketing
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=== Creative Corporate and Marketing Communication - Session 1 === * '''[[w:Brand|Brand]]''' is the "name, term, design, symbol, or any other feature that identifies one seller's product distinct from those of other sellers." ( Wikipedia ) :::* '''[[w:Brand management|Brand management]]''' is a communication function in [[w:marketing|marketing]] that includes analysis and planning on how that [[brand]] is positioned in the [[w:market (economics)|market]], which target public the brand is targeted at, and maintaining a desired reputation of the brand ( Wikipedia ) :::* The outward expression of a brand β including its name, trademark, communications, and visual appearance β is brand identity. ( Wikipedia on '''[[w:Brand identity|Brand identity]]''' ) * '''[[w:Problem-based learning|Problem-based learning]]''' ('''PBL''') is a student-centered [[w:pedagogy|pedagogy]] in which students learn about a subject through the experience of problem solving. ( Wikipedia ) * A '''[[w:blog|blog]]''' (a truncation of the expression '''''weblog''''')<ref>{{cite web|url=http://www.rebeccablood.net/essays/weblog_history.html|title=Weblogs: A History And Perspective|last=Blood|first=Rebecca|date=September 7, 2000}}</ref> is a discussion or informational site published on the [[w:World Wide Web|World Wide Web]] and consisting of discrete entries ("posts") typically displayed in reverse chronological order (the most recent post appears first). ( Wikipedia ) :::* [[w:Blogger (service)|Blogger]][http://blogger.com (.com)] is a [[w:blog|blog]]-[[w:Weblog software|publishing service]] that allows multi-user blogs with time-stamped entries. It was developed by [[w:Pyra Labs|Pyra Labs]], which was bought by [[w:Google|Google]] in 2003. Generally, the blogs are hosted by Google at a [[w:subdomain|subdomain]] of '''blogspot.com'''. A user can have up to 100 blogs per account. ( Wikipedia ) :::* [[w:WordPress|WordPress]][https://wordpress.org/ (.org) for hosting blog self] [https://wordpress.com (.com) for hosted blogs] is a [[w:free and open-source software|free and open-source]] [[w:blog|blog]]ging tool and a [[w:content management system|content management system]] (CMS) based on [[w:PHP|PHP]] and [[w:MySQL|MySQL]]. ( Wikipedia )
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