From Consumerium development wiki R&D Wiki

    An SMS message should be no more then 140 characters in length so that multichanelling can be achieved.

    An SMS message can be posted to any /company/brand/product/ sub-page level by creating an SMS message with your phone or by using wired internet. SMS messages can be

    SMS messages will be moved by wiki editors between

    • Review/SMS/SMS1
    • Campaign/SMS/SMS1
    • Feedback/SMS/SMS1

    or even as far as

    • Company name/Campaign/SMS/-3/Boycott this!
    • Company name /Brand name/Product name/Review/SMS/+1/Tastes yummy.
    • Company name/Feedback/SMS/0/We want a better workplace for the people