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| Even just using a phrase like [[moral purchasing]] assumes that some moral value can be agreed on by some group, that can be expressed by some system that group uses. ''See [[institutional buying criteria]] for the most concrete idea of this.'' | | Even just using a phrase like [[moral purchasing]] assumes that some moral value can be agreed on by some group, that can be expressed by some system that group uses. ''See [[institutional buying criteria]] for the most concrete idea of this.'' |
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| Accepting some reduced [[price value]] as expressing a higher [[moral value]] is the thinking behind the [[price premium]]. There are ideologies that consider this to be itself immoral, as the market mechanism is supposed to somehow reflect the sum of all such choices collectively made by all others in the market, a collective moral valuation that one would be a fool to resist or attempt to redefine. However, as Gandhi put it, you may think that what you do is very little, and so it may be. But it is very important to do it anyway.
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