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A '''[[w:label|label]]''' is a generic [[brand]]-like mark, e.g. [[w:union label|union made]] or [[w:vegan|vegan]] or [[w:organic|organic]] or [[w:kosher|kosher]], [[w:halal|halal]] or [[w:Slow Food|Slow Food]] or [[w:Dolphin safe label|dolphin safe]] or [[no old growth]], which is shared by many producers who agree to a common standard of production behaviour and potential [[w:audit|audit]] of this behaviour. Consumerium will ultimately have such labels or be useful to those who define such labels, or be part of their [[audit process]], since it will contain information sufficient to say whether the product does not meet a standard. In this way Consumerium is like the [[w:Better Business Bureau|Better Business Bureau]] and has [[social capital]] with the community of consumers just like they do. It preserves this by making itself not useful to cheaters and frauds who just make up labels or dilute existing ones. [[Consumerium Country]] is the theoretical place where all labels are true and no one can cheat, else they lose their citizenship and their land ownership.
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