Frequent buyer card

Revision as of 22:59, 7 March 2004 by 142.177.93.49 (talk)
(diff) ← Older revision | Latest revision (diff) | Newer revision → (diff)

The frequent buyer card (which may just remind someone of their account number) is a very commonly used system for rewarding the repeat customer.

It is an almost ubiquitous thing, but takes several forms technologically:

  • A card stock business card which is punched out by clerks with each purchase, typically of a meal drink or event admission. After a certain number of purchases/punches, typically ten, the "eleventh is free". The card with ten punches on it is typically used as the coupon. There are also schemes which distribute stamps and let people paste them on cards that represent the rewards they want, a different number based on the value of the reward.
  • Etc.

Any of these might have a barcode on it.