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| '''Feedback is a very essential [[feature]] because it enables [[companies]] to gain valuable insight via [[consumerium]]'''
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| Feedback is intended for businesses and owners, [[reviews]] are intended for other consumers.
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| It's mostly about [[Consumer]]s communicating to [[producer]]s about their [[product]] offerings, though it is possible to implement feedback for about anything. [[Consumer]]s who are in hurry or don't have an suitable input device (such as a Bluetooth keyboard provided by the store) can use prewritten feedback messages that usually take the form of:
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| * "I am discouraging others from buying your product because..."
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| * "I didn't buy your product because..."
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| * "I am hesitating buying your product because..."
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| * "I bought your product because..."
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| * "I will encourage others to buy your product because..."
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| ''Feedback can be used to enhance life-enhancing cycles and stop life-destroying ones.''
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| [[w:Donella_Meadows%27_twelve_leverage_points_to_intervene_in_a_system|Ecological concepts of leverage]] usually rely on some notion of [[w:feedback|feedback]]. Sister projects to [[Consumerium]], e.g. [[Wikipedia]], have used these concepts directly [[m:twelve leverage points|as leverage in governance]], e.g. defining limits of [[etiquette]], [[vandalism]], [[edit war]]s, to prevent a [[w:race to the bottom|'race to the bottom']] in destructive tactics. And, more happily, encouraging notions of [[ethics]], [[community]], [[governance]] and even useful [[groupthink]] (factions or parties simplifying [[discourse]] on governance questions) to enhance the life of all those touched by Wikipedia.
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| Likewise, many parties in Consumerium, including those "targetted" by it, can benefit because:
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| * It signals [[companies]] that profit opportunities are available if they meet the new higher standards of [[w:moral purchasing|moral purchasing]] of their market
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| * It gives [[companies]] the chance to accelerate their product development pace to outrace the competition to meet these new higher standards
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| * It gives [[consumer]]s the an uniform interface to contact all companies
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| * Feedback can be [[anonymous]] or ID'd with an email address if reply is desired - thus limiting targetting of consumers by companies
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| * The feedback can be distributed to the whole [[supply chain]].
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| * The feedback can be gathered for use in the political system, to signal the desire of many citizens in the body politic to require some change, e.g. better [[ingredients marking]] and [[mandatory label]]s.
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| Powerful as feedback is, it can be over-ruled by the higher-level control of [[information flows]], e.g. who controls the forms used for feedback, [[rules]] of the system (incentives, punishment, constraints), [[self-organization]], [[goals]] of the system which can rule out whole areas of investigation or dialogue, the [[mindset]] out of which the goals, rules, feedback structure arise, e.g. some will object to anyone making a [[profit]] from Consumerium, and the [[power]] to transcend paradigms, overthrow an elite, change a structure.
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| Usually many decision on these levels must be made before feedback can be fully understood and used to apply any real leverage on the parties in any system.
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