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| ==Who is a Consumer== | | ==Who is Consumer== |
| Well, the consumer is someone living in an rich, industrialised country and is interested in matters such as [[w:Globalization|Globalization]], [[w:Fair trade|Fair trade]] and [[w:Environment|well being of nature]] and exploition of workforce in poor countries.
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| People with so scarce financial resources that they cannot choose between product X, Y and Z are not considered to be Consumer in our context. Sorry about the people living on under 2$ per day.
| | I don't know. Do you have an idea? |
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| According to a [[Worldwatch Institute]] study 1.728.000.000 people belong to the global "[[consumer class]]". In developed countries 80% of population and in developing countries 17% of the population belong to this class
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