Editing Brand name
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'''Brand name'''s are usually protected by [[trademark]]. They are the commercial way [[social capital]], e.g. [[trust]] in some corporate process, is signalled to the consumer. They are one way that | '''Brand name'''s are usually protected by [[trademark]]. They are the commercial way [[social capital]], e.g. [[trust]] in some corporate process, is signalled to the consumer. They are one way that [[consumers know more about producers]] than they would without such names. Building them up to be more trusted by consumers is a major role of [[advertising]]. |