Label
A label is a generic brand-like mark, e.g. union made or vegan or organic or kosher or Slow Food or dolphin-free or no old growth, which is shared by many producers who agree to a common standard of production behaviour and potential auditof this behaviour.
Consumerium will ultimately have such labels or be useful to those who define such labels, or be part of their audit process, since it will contain information sufficient to say whether the product does not meet a standard. In this way Consumerium is like the Better Business Bureau and has social capital with the community of consumers just like they do. It preserves this by making itself not useful to cheaters and frauds who just make up labels or dilute existing ones.
Consumerium Country is the theoretical place where all labels are true and no one can cheat, else they lose their citizenship and their land ownership.