Integrity
Integrity is like trust: if you have about it, it isn't there. So like distrust, which is predictable lack of trust, e.g. checks and balances, there is disintegrity, consistent testing to find lack of integrity.
Consumerium can expect to face following challenges to its integrity:
- accusations of bias
- plain liars
- Internet Authority Disease (misintegrity)
- POV problems
- propaganda
How it deals with these will determine if it is trusted for anything else.