Feedback

Feedback is a very essential feature.

It's mostly about Consumers communicating to producers about their product offerings, though it is possible to implement feedback for about anything. Consumers who are in hurry or don't have an suitable input device (such as a Bluetooth keyboard provided by the store) can use prewritten feedback messages that usually take the form of:

"I didn't buy your product because..."
"I bought your product because..."

Feedback can be used to enhance life-enhancing cycles and stop life-destroying ones. Ecological concepts of leverage usually rely on some notion of feedback. Sister projects to Consumerium, e.g. Wikipedia, have used these concepts directly as leverage in governance, e.g. defining limits of etiquette, vandalism, edit wars, to prevent a 'race to the bottom' in destructive tactics. And, more happily, encouraging notions of ethics, community, governance and even useful groupthink (factions or parties simplifying discourse on governance questions) to enhance the life of all those touched by Wikipedia.

Likewise, many parties in Consumerium, including those "targetted" by it, can benefit because:

It signals companies that profit opportunities are available if they meet the new higher standards of moral purchasing of teir market
It gives companies the chance to accelerate their product development pace to outrace the competition to meet these new higher standards
It gives consumers the an uniform interface to contact all companies
Feedback can be anonymous or ID'd with an email address if reply is desired - thus limiting targetting of consumers by companies
The feedback can be distributed to the whole supply chain.
The feedback can be gathered for use in the political system.