Brand

Brand is a feature of product

A brand can be identified by combining the triple country, company that holds rights to the name, and the brand name itself.

The company component is essential, because brand name clashes within a country are possible (usually on a very small scale though). If two small businesses operating on different fields in different places use the same brand name for their product or service, it's not a big problem.

Don't confuse a brand with a trademark. The trademark is property reflecting social capital. The brand is a more psychological concept.

See Brand management for more indepth information to the world of brands.