The Empire
Depending on who you ask, The Empire is WTO, IMF, BIS, World Bank, US, EU or any other centralized power that pretends that it figures out what is moral for you already. It does not like other kinds of moral purchasing other than "the Empire is good, the Rebels are bad", so it will not like Consumerium. Therefore Consumerium will be built to ignore the Empire and hide from it and run away from it as required. Elves (who finish work at night that is started by sysops during the day) and Trolls (who annoy sysops into getting it right) are both necessary to defeating any Empires.