User:Jukeboksi/BBA studies/Entering Target Markets: Difference between revisions

definition of w:consolidation (business) from article [[w:mergers and acquisitions
(definition of w:consolidation (business) from article [[w:mergers and acquisitions)
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== Week 4 - Introduction ==
== Terminology introduced ==


* A '''[[w:market entry strategy|market entry strategy]]''' is the planned method of delivering [[w:good (economics)|goods]] or [[w:Service (economics)|services]] to a new '''[[w:target market|target market]]''' and distributing them there. ( Wikipedia )
* A '''[[w:market entry strategy|market entry strategy]]''' is the planned method of delivering [[w:good (economics)|goods]] or [[w:Service (economics)|services]] to a new '''[[w:target market|target market]]''' and distributing them there. ( Wikipedia )
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* '''[[w:Mergers and acquisitions|Mergers and acquisitions]]''' (abbreviated '''M&A''') are both an aspect of corporate strategy, corporate finance and [[w:management|management]] dealing with the buying, selling, dividing and combining of different [[w:companies|companies]] and similar [[w:business organization|entities]] that can help an enterprise grow rapidly in its sector or location of origin, or a new field or new location, without creating a subsidiary, other child entity or using a joint venture. Mergers and acquisitions activity can be defined as a type of [[w:restructuring|restructuring]] in that they result in some entity reorganization with the aim to provide growth or positive value. ( Wikipedia )
* '''[[w:Mergers and acquisitions|Mergers and acquisitions]]''' (abbreviated '''M&A''') are both an aspect of corporate strategy, corporate finance and [[w:management|management]] dealing with the buying, selling, dividing and combining of different [[w:companies|companies]] and similar [[w:business organization|entities]] that can help an enterprise grow rapidly in its sector or location of origin, or a new field or new location, without creating a subsidiary, other child entity or using a joint venture. Mergers and acquisitions activity can be defined as a type of [[w:restructuring|restructuring]] in that they result in some entity reorganization with the aim to provide growth or positive value. ( Wikipedia )
:::[[w:Consolidation (business)|Consolidation]] of an industry or sector occurs when widespread M&A activity concentrates the resources of many small companies into a few larger ones, such as occurred with the [[w:automotive industry|automotive industry]] between 1910 and 1940. ( Wikipedia on Mergers and acquisitions )
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