User:Jukeboksi/BBA studies/Marketing: Difference between revisions
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# [[Services Marketing]] - [[w:Services marketing]] | Courses so far as of 2013 | ||
# [[Corporate Responsibility]] - [[w:Corporate responsibility]] | |||
# [[ | # [[#Services Marketing|Services Marketing]] - [[w:Services marketing]] | ||
# [[#Corporate Responsibility|Corporate Responsibility]] - [[w:Corporate responsibility]] | |||
# [[#Customer oriented operations planning (marketing)|Customer oriented operations planning (marketing)]] | |||
== Services Marketing == | |||
Economical activity can be divided to '''[[w:Service (economics)|services]]''' and '''[[w:goods]]'''. Often these are packaged together for greater utility for the consumer buying and higher wins for the business selling. | |||
'''[[w:Service economy]]''' is a huge share of the World [[w:GDP]]. | |||
'''[[w:Marketing]]''' can be a valuable tool for both business purposes of the business selling the service and also from the viewpoint of the '''[[w:consumer]]''' | |||
Services can be: | |||
# '''Tangible service''' - [[w:Tangibility]] is the attribute of being easily detectable with the senses. ( Wikipedia ) | |||
# '''Intangible service''' [[w:Intangibility]] is used in marketing to describe the inability to assess the value gained from engaging in an activity using any tangible evidence. ( Wikipedia ) | |||
# or a mix of both. | |||
'''[[w:Marketing mix]]''' consists of The '''[[w:4P's]]''' as follows: | |||
# '''Product''' - What is it? What need does it satisfy? | |||
# '''Price''' - How much? Price is a marketing decision ( sic. ) | |||
# '''Place''' - Where? Do I have to go to big mall or can I get it from corner shoppe? Webshoppe? Physical location? Both? ( win ) | |||
# '''[[w:Promotion (marketing)|Promotion]]''' - '''Advertising''' ( Image marketing, novelty marketing and price marketing ) | |||
::::How is the consumer informed of the | |||
::::* Availability of a product or service | |||
::::* Price levels | |||
::::* Service levels in an industry? | |||
In services marketing there is also the [[w:Seven Ps]], the last three being | |||
# '''People''' | |||
# '''Process''' and | |||
# '''Physical evidence''' | |||
== Customer oriented operations planning (marketing)== | == Customer oriented operations planning (marketing)== | ||