Ignorant
The word ignorant qualifies the under-educated consumer, who has no or little clue or little care of the impact to his or her own health or to the world of the choices s/he makes when purchasing a product or service.
The word ignorant qualifies the under-educated consumer, who has no or little clue or little care of the impact to his or her own health or to the world of the choices s/he makes when purchasing a product or service.