User:Jukeboksi/BBA studies/Sales and selling: Difference between revisions
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== Strategic Business-to-Business Relationship Management == | == Strategic Business-to-Business Relationship Management == | ||
=== Strategic Business-to-Business Relationship Management - Session 1 === | === Strategic Business-to-Business Relationship Management - Session 1 === | ||
Course code: MAR3LF002 | |||
Teacher: Hanna Harilainen | |||
* '''[[w:Strategic management|Strategic management]]''' involves the formulation and implementation of the major goals and initiatives taken by a company's top management on behalf of owners, based on consideration of [[w:Factors of production|resources]] and an assessment of the internal and external environments in which the organization competes. | * '''[[w:Strategic management|Strategic management]]''' involves the formulation and implementation of the major goals and initiatives taken by a company's top management on behalf of owners, based on consideration of [[w:Factors of production|resources]] and an assessment of the internal and external environments in which the organization competes. | ||
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= Business-to-Business Selling and Sales Management = | = Business-to-Business Selling and Sales Management = | ||
Course code: MAR3LF003 | Course code: MAR3LF003 | ||