User:Jukeboksi/BBA studies/Target Economic Regions: Difference between revisions
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=== Week 1 === | === Week 1 - Introduction === | ||
* A '''[[w:developed country|developed country]]''', '''industrialized country''', or "'''more economically developed country'''" ('''MEDC'''), is a sovereign state that has a highly developed economy and advanced technological infrastructure relative to other less industrialized nations. Most commonly, the criteria for evaluating the degree of economic development are [[w:gross domestic product|gross domestic product]] (GDP), the [[w:per capita income|per capita income]], level of industrialization, amount of widespread infrastructure and general standard of living. ( Wikipedia ) | * A '''[[w:developed country|developed country]]''', '''industrialized country''', or "'''more economically developed country'''" ('''MEDC'''), is a sovereign state that has a highly developed economy and advanced technological infrastructure relative to other less industrialized nations. Most commonly, the criteria for evaluating the degree of economic development are [[w:gross domestic product|gross domestic product]] (GDP), the [[w:per capita income|per capita income]], level of industrialization, amount of widespread infrastructure and general standard of living. ( Wikipedia ) | ||
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** [[w:North–South divide|North–South divide]] | ** [[w:North–South divide|North–South divide]] | ||
=== Week 2 === | === Week 2, reputation, image and branding === | ||
* '''[[w:Reputation|Reputation]]''' of a social entity (a [[w:person|person]], a [[w:social group|social group]], an [[w:organization|organization]]) is an opinion about that entity, typically a result of social evaluation on a set of criteria. It is important in [[w:business|business]], [[w:education|education]], [[w:online communities|online communities]], and many other fields. ( Wikipedia ) | * '''[[w:Reputation|Reputation]]''' of a social entity (a [[w:person|person]], a [[w:social group|social group]], an [[w:organization|organization]]) is an opinion about that entity, typically a result of social evaluation on a set of criteria. It is important in [[w:business|business]], [[w:education|education]], [[w:online communities|online communities]], and many other fields. ( Wikipedia ) | ||
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* '''[[w:Positioning|Positioning]]''' is the [[w:marketing|marketing]] activity and process of identifying a market problem or opportunity, and developing a solution based on [[w:market research|market research]], [[w:Market segmentation|segmentation]] and supporting data. ( Wikipedia ) | * '''[[w:Positioning|Positioning]]''' is the [[w:marketing|marketing]] activity and process of identifying a market problem or opportunity, and developing a solution based on [[w:market research|market research]], [[w:Market segmentation|segmentation]] and supporting data. ( Wikipedia ) | ||
* | * '''[[w:Identity (social science)|Identity (social science)]]''' is a person's conception and expression of their own ([[w:self-identity|self-identity]]) and others' individuality or group affiliations (such as [[w:corporate identity|corporate identity]], [[w:national identity|national identity]] and [[w:cultural identity|cultural identity]]). ( Wikipedia ) | ||
: | :::* A '''[[w:corporate identity|corporate identity]]''' is the overall image of a [[w:corporation|corporation]] or firm or business in the minds of diverse publics, such as customers and investors and employees. It is a primary task of the [[w:corporate communications|corporate communications]] department to maintain and build this identity to accord with and facilitate the attainment of business objectives. It is usually visibly manifested by way of [[w:brand|brand]]ing and the use of [[w:trademarks|trademarks]]. ( Wikipedia ) | ||
: | :::* '''[[w:Brand#Brand identity|Brand identity]]''' is the outward expression of a brand – including its name, trademark, communications, and visual appearance ( Wikipedia ) | ||
* '''[[w:Brand|Brand]]''' is the "name, term, design, symbol, or any other feature that identifies one seller's product distinct from those of other sellers." ( Wikipedia ) | * '''[[w:Brand|Brand]]''' is the "name, term, design, symbol, or any other feature that identifies one seller's product distinct from those of other sellers." ( Wikipedia ) | ||
: | :::* '''[[w:Sustainability brands|Sustainability brands]]''' are products and services that are [[w:brand|brand]]ed to signify a special added value in terms of environmental and social benefits to the customer and thus enable the differentiation from competitors. ( Wikipedia ) | ||
: | :::* '''[[w:Brand management|Brand management]]''' is a communication function in [[w:marketing|marketing]] that includes analysis and planning on how that [[w:brand|brand]] is positioned in the [[w:market (economics)|market]], which target public the brand is targeted at, and maintaining a desired reputation of the brand. ( Wikipedia ) | ||
::** [https://www.youtube.com/watch?v=umDOHnTQdFo Poland - Polska promotion] | ::::** [https://www.youtube.com/watch?v=umDOHnTQdFo Poland - Polska promotion] shown by teacher | ||