User:Jukeboksi/BBA studies/Researching Target Markets: Difference between revisions
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== Week 7 == | == Week 7 == | ||
A '''survey''' involves interviews with a large number of respondents using a predesigned questionnaire ( Teacher ) | |||
A '''[[w:questionnaire|questionnaire]]''' is a [[w:research|research]] instrument consisting of a series of [[w:question|question]]s and other prompts for the purpose of gathering information from respondents. Although they are often designed for [[w:statistics|statistical]] analysis of the responses, this is not always the case. ( Wikipedia ) | |||
= Statistical Methods = | = Statistical Methods = | ||