User:Jukeboksi/BBA studies/Researching Target Markets: Difference between revisions

    (terminology from slides)
    (There are different '''levels of measurement'''...)
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    ::One column for each variable
    ::One column for each variable


    There are different '''[[w:Level of measurement|levels of measurement]]'''
    * [[w:Level of measurement#Nominal_type|Nominal scale]]
    * [[w:Level of measurement#Ordinal_scale|Ordinal scale]]
    * [[w:Level of measurement#Interval_scale|Interval scale]]
    * [[w:Level of measurement#Ratio_scale|Ratio scale]]