User:Jukeboksi/BBA studies/Marketing: Difference between revisions
(→Successful Event: Session 3) |
(→Successful Event: Planning the programme for an event) |
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* Know your objectives ( should be measurable ) | * Know your objectives ( should be measurable ) | ||
Planning the programme | |||
* Fixed points -> derive the starting points from the fixed points | |||
* Theme -> consistency -> brand | |||
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