User:Jukeboksi/BBA studies/Marketing: Difference between revisions
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=== Customer oriented operations planning (marketing) - | === Customer oriented operations planning (marketing) - Session 2 === | ||
* '''Feature''' - What it is? | * '''Feature''' - What it is? | ||
* '''Advantage''' - What will it do ? | * '''Advantage''' - What will it do ? | ||
* '''Benefit''' - WIIFM ? | * '''Benefit''' - WIIFM ? | ||
=== Customer oriented operations planning (marketing) - Session | === Customer oriented operations planning (marketing) - Session 3 === | ||
* '''[[w:Market segmentation]]''' ( [[w:fi:Segmentointi]] ) is a '''[[w:marketing strategy]]''' that involves dividing a broad [[w:target market]] into subsets of [[w:consumers]] who have common needs (and/or common desires) as well as common applications for the relevant goods and services. ( Wikipedia ) | * '''[[w:Market segmentation]]''' ( [[w:fi:Segmentointi]] ) is a '''[[w:marketing strategy]]''' that involves dividing a broad [[w:target market]] into subsets of [[w:consumers]] who have common needs (and/or common desires) as well as common applications for the relevant goods and services. ( Wikipedia ) | ||
* A '''[[w:persona]]''' ( [[w:fi:Persoonallisuus]] ) (plural personae or personas), in the word's everyday usage, is a social role or a character played by an actor. | * A '''[[w:persona]]''' ( [[w:fi:Persoonallisuus]] ) (plural personae or personas), in the word's everyday usage, is a social role or a character played by an actor. | ||
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== Creative Corporate and Marketing Communication == | == Creative Corporate and Marketing Communication == | ||