User:Jukeboksi/BBA studies/Marketing: Difference between revisions
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* '''[[w:Content marketing|Content marketing]]''' is any [[w:marketing|marketing]] that involves the creation and sharing of [[w:Content (media and publishing)|media and publishing content]] in order to acquire and retain customers. | * '''[[w:Content marketing|Content marketing]]''' is any [[w:marketing|marketing]] that involves the creation and sharing of [[w:Content (media and publishing)|media and publishing content]] in order to acquire and retain customers. | ||
:::This information can be presented in a variety of formats, including news, video, [[w:white papers|white papers]], [[w:e-books|e-books]], [[w:infographics|infographics]], case studies, how-to guides, question and answer articles, photos, etc. ( Wikipedia ) | :::This information can be presented in a variety of formats, including news, video, [[w:white papers|white papers]], [[w:e-books|e-books]], [[w:infographics|infographics]], case studies, how-to guides, question and answer articles, photos, etc. ( Wikipedia ) | ||
What are the elements of a successful event? | |||
:* Participants -> target group | |||
:* Venue, location, logistics, catering and beverages | |||
:* Promotion, communication | |||
:* Financing, planning -> profit | |||
:* Customer satisfaction -> customer experience -> feedback | |||
:* Content -> program | |||
:* Project management -> | |||
:::** Timeline | |||
:::** Task and responsibilities | |||
:::** Risk management | |||
:::** Contact with customer | |||
:* Benchmarking with others / goal, target, purpose | |||