User:Jukeboksi/BBA studies/Marketing: Difference between revisions
(moved == Strategic Business-to-Business Relationship Management == to here for coheesion) |
No edit summary |
||
| Line 48: | Line 48: | ||
CSR is [[Ethics|ethics in action]] | CSR is [[Ethics|ethics in action]] | ||
== Customer oriented operations planning (marketing)== | == Customer oriented operations planning (marketing) == | ||
[[w:Customer|Customer]] oriented [[w:business operations|operations]] [[w:planning|planning]] ([[w:marketing|marketing]]) | [[w:Customer|Customer]] oriented [[w:business operations|operations]] [[w:planning|planning]] ([[w:marketing|marketing]]) | ||
| Line 57: | Line 57: | ||
* '''[[w:Marketing|M]]'''[[w:Marketing|arketing]] is the process of [[w:communicating]] the value of a product or service to [[w:customers]]. ( Wikipedia ) | * '''[[w:Marketing|M]]'''[[w:Marketing|arketing]] is the process of [[w:communicating]] the value of a product or service to [[w:customers]]. ( Wikipedia ) | ||
( | === Customer oriented operations planning (marketing) - week 4 === | ||
*'''[[w:Cloud computing]]''' ( [[w:fi:Pilvilaskenta]] ) is a major pleasantifier of information technology systems acquisition and operation hassle and costs. Prices start as low as 15€ / VPS-from-cloud ( virtual private server ) with full [[w:root]] access. Additionally cloud computing is ecological. Think of a business buying a big physical server which is then utilized to 10% of it's maximum capacity whereas in cloud computing you can thanks to [[w:Virtualization]] technologies have much better utilization rates for actual physical devices. | *'''[[w:Cloud computing]]''' ( [[w:fi:Pilvilaskenta]] ) is a major pleasantifier of information technology systems acquisition and operation hassle and costs. Prices start as low as 15€ / VPS-from-cloud ( virtual private server ) with full [[w:root]] access. Additionally cloud computing is ecological. Think of a business buying a big physical server which is then utilized to 10% of it's maximum capacity whereas in cloud computing you can thanks to [[w:Virtualization]] technologies have much better utilization rates for actual physical devices. | ||
| Line 96: | Line 90: | ||
---- | ---- | ||
=== | === Customer oriented operations planning (marketing) - week 5 === | ||
* '''Feature''' - What it is? | * '''Feature''' - What it is? | ||
* '''Advantage''' - What will it do ? | * '''Advantage''' - What will it do ? | ||
* '''Benefit''' - WIIFM ? | * '''Benefit''' - WIIFM ? | ||
=== | === Customer oriented operations planning (marketing) - week 6 === | ||
* '''[[w:Market segmentation]]''' ( [[w:fi:Segmentointi]] ) is a '''[[w:marketing strategy]]''' that involves dividing a broad [[w:target market]] into subsets of [[w:consumers]] who have common needs (and/or common desires) as well as common applications for the relevant goods and services. ( Wikipedia ) | * '''[[w:Market segmentation]]''' ( [[w:fi:Segmentointi]] ) is a '''[[w:marketing strategy]]''' that involves dividing a broad [[w:target market]] into subsets of [[w:consumers]] who have common needs (and/or common desires) as well as common applications for the relevant goods and services. ( Wikipedia ) | ||
* A '''[[w:persona]]''' ( [[w:fi:Persoonallisuus]] ) (plural personae or personas), in the word's everyday usage, is a social role or a character played by an actor. | * A '''[[w:persona]]''' ( [[w:fi:Persoonallisuus]] ) (plural personae or personas), in the word's everyday usage, is a social role or a character played by an actor. | ||
| Line 108: | Line 102: | ||
*A '''[[w:value proposition|value proposition]]''' is a promise of '''[[w:value (economics)|value]]''' ( [[w:fi:Arvo (talous)]] ) to be delivered and a belief from the customer that [[w:value (economics)|value]] will be experienced. A value proposition can apply to an entire organization, or parts thereof, or customer accounts, or products or services. ( Wikipedia ) | *A '''[[w:value proposition|value proposition]]''' is a promise of '''[[w:value (economics)|value]]''' ( [[w:fi:Arvo (talous)]] ) to be delivered and a belief from the customer that [[w:value (economics)|value]] will be experienced. A value proposition can apply to an entire organization, or parts thereof, or customer accounts, or products or services. ( Wikipedia ) | ||
=== Terminology for marketing exam === | === Terminology for COOPM marketing exam === | ||