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    This metaphor evolves into the extreme fitness tests for products, including safety standards, and insists for example, that leaders, upon declaring a town's water supply to be safe, do themselves take a drink.  
    This metaphor evolves into the extreme fitness tests for products, including safety standards, and insists for example, that leaders, upon declaring a town's water supply to be safe, do themselves take a drink.  


    A consumer is either on the leading edge or the bleeding edge of change. Small organizations, especially [[not-for-profit]]s will be champions of alternatives.
    A consumer is either on the leading edge or the bleeding edge of change. Small markets are often dominated by monopolies. Small organizations, especially [[not-for-profit]]s will be champions of alternatives.
    But does the customer/consumer always have a choice? Standardization carries a huge benefit to such companies. Those meeting [[extreme standards]] will be able to leverage their partnerships, to make more effective use of each other's capabilities and to deliver highly robust and compatible products and services.


    See also:
    But how does the customer/consumer always have a choice? Yes, through [[extreme standardization]].
    * [[pair product rule]]