User:Jukeboksi/BBA studies/Sales and selling: Difference between revisions
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== B2B Selling and Sales Management - Session 4 == | == B2B Selling and Sales Management - Session 4 == | ||
'''[[w:DISC assessment|DiSC]]''' is a [[w:behaviour|behavior]] assessment tool based on the DISC theory of psychologist [[w:William Moulton Marston|William Moulton Marston]], which centers on four different personality traits: | '''[[w:DISC assessment|DiSC]]''' is a [[w:behaviour|behavior]] assessment tool based on the DISC theory of psychologist [[w:William Moulton Marston|William Moulton Marston]], which centers on four different personality traits: '''D'''ominance, '''i'''nducement, '''s'''ubmission, and '''c'''ompliance. ( Wikipedia ) | ||
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[[Category:Marketing specialization track]] | [[Category:Marketing specialization track]] | ||