User:Jukeboksi/BBA studies/Target Economic Regions: Difference between revisions
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* '''[[w:Reputation|Reputation]]''' of a social entity (a [[w:person|person]], a [[w:social group|social group]], an [[w:organization|organization]]) is an opinion about that entity, typically a result of social evaluation on a set of criteria. It is important in [[w:business|business]], [[w:education|education]], [[w:online communities|online communities]], and many other fields. ( Wikipedia ) | * '''[[w:Reputation|Reputation]]''' of a social entity (a [[w:person|person]], a [[w:social group|social group]], an [[w:organization|organization]]) is an opinion about that entity, typically a result of social evaluation on a set of criteria. It is important in [[w:business|business]], [[w:education|education]], [[w:online communities|online communities]], and many other fields. ( Wikipedia ) | ||
* '''[[w:Identity (social science)|Identity (social science)]]''' is a person's conception and expression of their own ([[w:self-identity|self-identity]]) and others' individuality or group affiliations (such as [[w:corporate identity|corporate identity]], [[w:national identity|national identity]] and [[w:cultural identity|cultural identity]]). ( Wikipedia ) | * '''[[w:Identity (social science)|Identity (social science)]]''' is a person's conception and expression of their own ([[w:self-identity|self-identity]]) and others' individuality or group affiliations (such as [[w:corporate identity|corporate identity]], [[w:national identity|national identity]] and [[w:cultural identity|cultural identity]]). ( Wikipedia ) | ||
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* '''[[w:Brand|Brand]]''' is the "name, term, design, symbol, or any other feature that identifies one seller's product distinct from those of other sellers." ( Wikipedia ) | * '''[[w:Brand|Brand]]''' is the "name, term, design, symbol, or any other feature that identifies one seller's product distinct from those of other sellers." ( Wikipedia ) | ||
:::* '''[[w:Sustainability brands|Sustainability brands]]''' are products and services that are [[w:brand|brand]]ed to signify a special added value in terms of environmental and social benefits to the customer and thus enable the differentiation from competitors. ( Wikipedia ) | :::* '''[[w:Sustainability brands|Sustainability brands]]''' are products and services that are [[w:brand|brand]]ed to signify a special added value in terms of environmental and social benefits to the customer and thus enable the differentiation from competitors. ( Wikipedia ) | ||
:::* '''[[w:Brand management|Brand management]]''' is a communication function in [[w:marketing|marketing]] that includes analysis and planning on how that [[w:brand|brand]] is positioned in the [[w:market (economics)|market]], which target public the brand is targeted at, and maintaining a desired reputation of the brand. ( Wikipedia ) | :::* '''[[w:Brand management|Brand management]]''' is a communication function in [[w:marketing|marketing]] that includes analysis and planning on how that [[w:brand|brand]] is positioned in the [[w:market (economics)|market]], which target public the brand is targeted at, and maintaining a desired reputation of the brand. ( Wikipedia ) | ||
::::** [https://www.youtube.com/watch?v=umDOHnTQdFo Poland - Polska promotion] shown by teacher | ::::** [https://www.youtube.com/watch?v=umDOHnTQdFo Poland - Polska promotion] shown by teacher | ||
* '''[[w:Positioning (marketing)|Positioning (marketing)]]''' is the [[w:marketing|marketing]] activity and process of identifying a market problem or opportunity, and developing a solution based on [[w:market research|market research]], [[w:Market segmentation|segmentation]] and supporting data. ( Wikipedia ) | |||