User:Jukeboksi/BBA studies/Researching Target Markets: Difference between revisions
(* '''The mode''' is the value that appears most often in a set of data. ( Wikipedia ) + reorganizing) |
(+ definitions for w:quantitative research andw:Qualitative research) |
||
| Line 5: | Line 5: | ||
'''[[w:Marketing research|Marketing research]]''' [...] is the systematic gathering, recording, and analysis of [[w:qualitative|qualitative]] and [[w:quantitative|quantitative]] data about issues relating to marketing products and services. ( Wikipedia ) | '''[[w:Marketing research|Marketing research]]''' [...] is the systematic gathering, recording, and analysis of [[w:qualitative|qualitative]] and [[w:quantitative|quantitative]] data about issues relating to marketing products and services. ( Wikipedia ) | ||
== Week 5 == | |||
In [[w:sociology|sociology]], '''[[w:quantitative research|quantitative research]]''' refers to the systematic empirical investigation of social phenomena via statistical, mathematical or numerical data or computational techniques. ( Wikipedia ) | |||
'''[[w:Qualitative research|Qualitative research]]''' is a method of inquiry employed in many different academic disciplines, traditionally in the [[w:social sciences|social sciences]], but also in [[w:market research|market research]] and further contexts. Qualitative researchers aim to gather an in-depth understanding of [[w:human behavior|human behavior]] and the reasons that govern such behavior. The qualitative method investigates the ''why'' and ''how'' of [[w:decision making|decision making]], not just ''what'', ''where'', ''when''. Hence, smaller but focused [[w:Sample (statistics)|sample]]s are more often used than large samples. ( Wikipedia ) | |||
= Statistical Methods = | = Statistical Methods = | ||