User:Jukeboksi/BBA studies/Marketing: Difference between revisions
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== Creative Corporate and Marketing Communication == | == Creative Corporate and Marketing Communication == | ||
=== Creative Corporate and Marketing Communication - | === Creative Corporate and Marketing Communication - Session 1 === | ||
* '''[[w:Brand|Brand]]''' is the "name, term, design, symbol, or any other feature that identifies one seller's product distinct from those of other sellers." ( Wikipedia ) | * '''[[w:Brand|Brand]]''' is the "name, term, design, symbol, or any other feature that identifies one seller's product distinct from those of other sellers." ( Wikipedia ) | ||
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* '''[[w:Windows Movie Maker]]''' (Ticker symbol: MSFT ) ([http://windows.microsoft.com/fi-fi/windows-live/movie-maker Free download from Microsoft]) runs on Windows7 and WindowsXP | * '''[[w:Windows Movie Maker]]''' (Ticker symbol: MSFT ) ([http://windows.microsoft.com/fi-fi/windows-live/movie-maker Free download from Microsoft]) runs on Windows7 and WindowsXP | ||
=== Creative Corporate and Marketing Communication - | === Creative Corporate and Marketing Communication - Session 2 - Integrated marketing communication === | ||
* '''[[w:Corporate communication|Corporate communication]]''' is a set of activities involved in managing and orchestrating all internal and external communications aimed at creating favourable point of view among stakeholders on which the company depends.<ref name=":0">[[w:Riel, Cees B.M. van|]]; Fombrun, Charles J. (2007). Essentials Of Corporate Communication: Abingdon & New York: Routledge. ISBN [[w:Special:BookSources/9780415328265|9780415328265|]].</ref> | * '''[[w:Corporate communication|Corporate communication]]''' is a set of activities involved in managing and orchestrating all internal and external communications aimed at creating favourable point of view among stakeholders on which the company depends.<ref name=":0">[[w:Riel, Cees B.M. van|]]; Fombrun, Charles J. (2007). Essentials Of Corporate Communication: Abingdon & New York: Routledge. ISBN [[w:Special:BookSources/9780415328265|9780415328265|]].</ref> | ||
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::::::** [[w:List of film topics|List of film-related topics...]] ( [[w:storyboard#See also|Wikipedia article on storyboard see also section]] ) | ::::::** [[w:List of film topics|List of film-related topics...]] ( [[w:storyboard#See also|Wikipedia article on storyboard see also section]] ) | ||
=== Creative Corporate and Marketing Communication - | === Creative Corporate and Marketing Communication - Session 3 - Introduction to making videos === | ||
'''[[w:Guerrilla marketing|Guerrilla marketing]]''' was originally a [[w:marketing|marketing]] strategy in which low-cost, unconventional means (including the use of [[w:graffiti|graffiti]], [[w:Sticker art|sticker bombing]], [[w:Flyposting|flyer posting]], etc.) were used in a (generally) localized fashion to draw attention to an idea, product, or service. | '''[[w:Guerrilla marketing|Guerrilla marketing]]''' was originally a [[w:marketing|marketing]] strategy in which low-cost, unconventional means (including the use of [[w:graffiti|graffiti]], [[w:Sticker art|sticker bombing]], [[w:Flyposting|flyer posting]], etc.) were used in a (generally) localized fashion to draw attention to an idea, product, or service. | ||
::Today, guerrilla marketing may also include promotion through a network of individuals, groups, or organizations working to popularize a product or idea by use of such strategies as [[w:flash mobs|flash mobs]], [[w:Viral marketing|viral marketing campaigns]], or [[w:Undercover marketing#Internet marketing|internet marketing]]. ( Wikipedia ) | ::Today, guerrilla marketing may also include promotion through a network of individuals, groups, or organizations working to popularize a product or idea by use of such strategies as [[w:flash mobs|flash mobs]], [[w:Viral marketing|viral marketing campaigns]], or [[w:Undercover marketing#Internet marketing|internet marketing]]. ( Wikipedia ) | ||
=== Creative Corporate and Marketing Communication - Session 4 - Branding === | |||
== Successful Event == | == Successful Event == | ||