User:Jukeboksi/BBA studies/Marketing: Difference between revisions

    Line 61: Line 61:


    === Customer oriented operations planning (marketing) - week 4 ===
    === Customer oriented operations planning (marketing) - week 4 ===
    *'''[[w:Cloud computing]]''' ( [[w:fi:Pilvilaskenta]] ) is a major pleasantifier of information technology systems acquisition and operation hassle and costs. Prices start as low as 15€ / VPS-from-cloud ( virtual private server ) with full [[w:root]] access. Additionally cloud computing is ecological. Think of a business buying a big physical server which is then utilized to 10% of it's maximum capacity whereas in cloud computing you can thanks to [[w:Virtualization]] technologies have much better utilization rates for actual physical devices.
    :* '''[[w:Infrastructure as a service]] (IaaS)'''
    :* [[w:Platform as a service]] (PaaS)
    :* '''[[w:Software as a service]] (SaaS)'''
    :* [[w:Network as a service]] (NaaS)
    :* [[w:Storage as a service]] (STaaS)
    :* [[w:Security as a service]] (SECaaS)
    :* [[w:Data as a service]] (DaaS)
    :* [[w:Desktop as a service]] (DaaS - see above)
    :* Database as a service (DBaaS)
    :* [[w:Test environment as a service]] (TEaaS)
    :* [[w:API as a service]] (APIaaS)
    :* [[w:Backend as a service]] (BaaS)
    :* Integrated development environment as a service (IDEaaS)
    :* Integration platform as a service (IPaaS), see [[w:Cloud-based integration]]
    In the [[w:business model]] using software as a service, users are provided access to application software and databases.  The cloud providers manage the infrastructure and platforms on which the applications run.  SaaS is sometimes referred to as “on-demand software” and is usually priced on a pay-per-use basis.  SaaS providers generally price applications using a subscription fee. ( Wikipedia )
    *In '''[[w:viral marketing]]''' ( [[w:fi:Viraalimarkkinointi]] ), the '''[[w:K-factor (marketing)]]''' also known as "viral coefficient" can be used to describe the growth rate of websites or [[w:Mobile app|apps]]. ( Wikipedia )
    *In '''[[w:viral marketing]]''' ( [[w:fi:Viraalimarkkinointi]] ), the '''[[w:K-factor (marketing)]]''' also known as "viral coefficient" can be used to describe the growth rate of websites or [[w:Mobile app|apps]]. ( Wikipedia )