User:Jukeboksi/BBA studies/Marketing: Difference between revisions

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# [[Services Marketing]] - [[w:Services marketing]]

Courses so far as of 2013

# [[Corporate Responsibility]] - [[w:Corporate responsibility]]

# [[~~DEC~~#Customer oriented operations planning (marketing)|Customer oriented operations planning (marketing)]]

# [[#Services Marketing|Services Marketing]] - [[w:Services marketing]]

# [[#Corporate Responsibility|Corporate Responsibility]] - [[w:Corporate responsibility]]

# [[#Customer oriented operations planning (marketing)|Customer oriented operations planning (marketing)]]

== Services Marketing ==

Economical activity can be divided to '''[[w:Service (economics)|services]]''' and '''[[w:goods]]'''. Often these are packaged together for greater utility for the consumer buying and higher wins for the business selling.

'''[[w:Service economy]]''' is a huge share of the World [[w:GDP]].

'''[[w:Marketing]]''' can be a valuable tool for both business purposes of the business selling the service and also from the viewpoint of the '''[[w:consumer]]'''

Services can be:

# '''Tangible service''' - [[w:Tangibility]] is the attribute of being easily detectable with the senses. ( Wikipedia )

# '''Intangible service''' [[w:Intangibility]] is used in marketing to describe the inability to assess the value gained from engaging in an activity using any tangible evidence. ( Wikipedia )

# or a mix of both.

'''[[w:Marketing mix]]''' consists of The '''[[w:4P's]]''' as follows:

# '''Product''' - What is it? What need does it satisfy?

# '''Price''' - How much? Price is a marketing decision ( sic. )

# '''Place''' - Where? Do I have to go to big mall or can I get it from corner shoppe? Webshoppe? Physical location? Both? ( win )

# '''[[w:Promotion (marketing)|Promotion]]''' - '''Advertising''' ( Image marketing, novelty marketing and price marketing )

::::How is the consumer informed of the

::::* Availability of a product or service

::::* Price levels

::::* Service levels in an industry?

In services marketing there is also the [[w:Seven Ps]], the last three being

# '''People'''

# '''Process''' and

# '''Physical evidence'''

== Customer oriented operations planning (marketing)==