User:Jukeboksi/BBA studies/Researching Target Markets: Difference between revisions
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= International Market Research = | = International Market Research = | ||
== Week 4 - Introduction == | |||
'''[[w:Market research|Market research]]''' is any organized effort to gather information about [[w:target markets|target markets]] or customers. It is a very important component of [[w:business strategy|business strategy]]. The term is commonly interchanged with [[w:marketing research|marketing research]]; however, expert practitioners may wish to draw a distinction, in that ''marketing'' research is concerned specifically about marketing processes, while ''market'' research is concerned specifically with markets. ( Wikipedia ) | |||
'''[[w:Marketing research|Marketing research]]''' [...] is the systematic gathering, recording, and analysis of [[w:qualitative|qualitative]] and [[w:quantitative|quantitative]] data about issues relating to marketing products and services. ( Wikipedia ) | '''[[w:Marketing research|Marketing research]]''' [...] is the systematic gathering, recording, and analysis of [[w:qualitative|qualitative]] and [[w:quantitative|quantitative]] data about issues relating to marketing products and services. ( Wikipedia ) | ||
= Statistical Methods = | = Statistical Methods = | ||
'''[[w:Statistics|Statistics]]''' is the study of the collection, organization, analysis, interpretation and presentation of data. It deals with all aspects of data including the planning of data collection in terms of the design of [[w:statistical survey|survey]]s and [[w:experimental design|experiments]] ( Wikipedia ) | '''[[w:Statistics|Statistics]]''' is the study of the collection, organization, analysis, interpretation and presentation of data. It deals with all aspects of data including the planning of data collection in terms of the design of [[w:statistical survey|survey]]s and [[w:experimental design|experiments]] ( Wikipedia ) | ||
Revision as of 17:50, 20 January 2014
International Market Research
Week 4 - Introduction
Market research is any organized effort to gather information about target markets or customers. It is a very important component of business strategy. The term is commonly interchanged with marketing research; however, expert practitioners may wish to draw a distinction, in that marketing research is concerned specifically about marketing processes, while market research is concerned specifically with markets. ( Wikipedia )
Marketing research [...] is the systematic gathering, recording, and analysis of qualitative and quantitative data about issues relating to marketing products and services. ( Wikipedia )
Statistical Methods
Statistics is the study of the collection, organization, analysis, interpretation and presentation of data. It deals with all aspects of data including the planning of data collection in terms of the design of surveys and experiments ( Wikipedia )