User:Jukeboksi/BBA studies/Marketing: Difference between revisions
w:K-factor (marketing) + 1 source
(→GloBBA marketing curriculum: updating the marketing specialization track course listings) |
(w:K-factor (marketing) + 1 source) |
||
| Line 68: | Line 68: | ||
* '''[[w:Marketing|M]]'''[[w:Marketing|arketing]] is the process of [[w:communicating]] the value of a product or service to [[w:customers]]. ( Wikipedia ) | * '''[[w:Marketing|M]]'''[[w:Marketing|arketing]] is the process of [[w:communicating]] the value of a product or service to [[w:customers]]. ( Wikipedia ) | ||
=== Customer oriented operations planning (marketing) - | === Customer oriented operations planning (marketing) - Session 1 === | ||
::* The '''[[w:K-factor (marketing)|K-factor]]''' can be used to describe the growth rate of websites, [[w:Mobile app|apps]], or a customer base.<ref>{{cite web | url=http://www.blissdrive.com/blog/the-k-factor-the-secret-factor-behind-your-companys-growth/ | title=The K-Factor: The Secret Factor Behind Your Company’s Growth | publisher=Bliss Drive | date=17 March 2014 | accessdate=26 May 2014 | author=Fong, Richard}}</ref> | |||
* '''[[w:Engagement marketing]]''' ( [[w:fi:Engagement-markkinointi]] ), sometimes called "experiential marketing," "event marketing", "live marketing" or "participation marketing," is a marketing strategy that directly engages consumers and invites and encourages [[w:consumer]]s to participate in the evolution of a [[w:brand]]. ( Wikipedia ) | * '''[[w:Engagement marketing]]''' ( [[w:fi:Engagement-markkinointi]] ), sometimes called "experiential marketing," "event marketing", "live marketing" or "participation marketing," is a marketing strategy that directly engages consumers and invites and encourages [[w:consumer]]s to participate in the evolution of a [[w:brand]]. ( Wikipedia ) | ||