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| == Free Megaspeaker event in Helsinki == | | == Free Megaspeaker event in Helsinki == |
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| Monday 2016-06-27 at the Radisson Blu Royal Helsinki | | Monday 2016-06-27 - Radison |
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| === Why are you looking to become a great speaker? === | | === Why are you looking to become a great speaker? === |
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| * Platform ([[w:Platform evangelism|Platform evangelism]] but not limited to it) | | * Platform ([[w:Platform evangelism]] but not limited to it) |
| * Professional ([[w:Consultant|Consultant]]) | | * Professional ([[w:Consultant]]) |
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| === Who is JT Foxx? ===
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| * Serial [[w:Entrepreneurship|entrepreneur]]
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| * International [[w:Public speaking|speaker]]
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| * [[w:Business consultant|Business consultant]]
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| * [[w:Sales|Sales]] [[w:Facilitator|trainer]]
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| * [[w:Recruitment|Recruitment]] [[w:Expert|specialist]]
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| * [[w:Coach (sport)|Sports trainer]]
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| * [[w:Coaching|Coach]]
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| === How to make it? ===
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| * Employ the '''[[w:Third-party technique|Third-party technique]]''' (marketing)
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| * Go beyond [[w:Communication|Communication]] to '''connecting'''
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| * '''[[w:Body language|Body language]]''' and vivid '''[[w:intonation (linguistics)|intonation]]'''
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| * Employ '''entertrainment''' (portemanteau of [[w:entertainment|entertainment]] and training) to retain audience interest.
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| * '''[[w:Branding|Branding]]''' is important - [[w:Personal branding|Personal branding]] and [[w:Brand management|Brand management]]
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| * Do an '''annual [[w:Convention (meeting)|event]]'''
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| * It is about '''[[w:Closing (sales)|closing the sale]]'''
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| * Think [[w:Monetization|Monetization]]
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| === Types of speaking ===
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| * '''[[w:Keynote|Keynote]] speaking'''
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| * '''Education'''
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| * '''Platform speaking''' is the most profitable speaking arrangement
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| === Tips for successful speaking ===
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| * Front-end-model
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| * 90-minute preview
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| * 12-o-clock or 6-o-clock event. Investors at 12, wage laborers at 6
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| * Best days to do a preview are Tuesday, Wednesday, Thursday and Saturday
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| * [[w:Situation awareness|Situation awareness]]
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| * Solve problems
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| * Make yourself valuable
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| * [[w:Mission statement|Mission]] -> [[w:Vision|Vision]] -> [[w:Culture|Culture]]
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| * You should have approx 15 [[w:marketing|marketing]] triggers in your speech
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| * 40% of speaking is the fundamentals and 60% is coaching and branding
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| * If someone else sells you it is more convincing than if you try to do it yourself
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| * [[w:Pricing|Pricing]] psychology is important
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| === Event formats ===
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| * 90-minute preview model
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| * 3 hour preview
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| * One day event
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| * 2 day event
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| * [[w:Promoter (entertainment)|Promoter]] does [[w:Promotion (marketing)|Promotion]] and takes approx. 50% of the revenue to cover his costs and make a profit.
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| === Securing an audience ===
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| * Registration (1100 for this event)
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| * Confirmation (682)
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| * Show-up (282)
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| === Pricing speaking events ===
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| * Free event (show up usually 16-18% of confirmed)
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| * For charge event (show up 10-20% of confirmed)
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| * [[w:Freemium|Freemium]]
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| === Levels ===
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| * [[w:Expert|Specialist]] and [[w:generalist|generalist]]
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| * Speaker and coach authority
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| * Speaker and coach [[w:celebrity|celebrity]]
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| * Celebrity authority
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| === On branding ===
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| * [[w:Brand awareness|Brand awareness]]
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| * [[w:Brand preference|Brand preference]]
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| * [[w:Brand ambassador|Brand ambassador]] (brand advocacy)
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| * Brand insistence | |
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| === JT's tips for making a biography video ===
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| # Best moment in your life
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| # Worst moment of your life
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| # What other say about you
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| # Vision – Where you are going next?
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| # Have other people describe you in one word
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| # Close with coming the full circle
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| === Planning your slides ===
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| * Starting slide with your authority title. Make it good but realistic.
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| * Show results
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| * Utilize [[w:Fan loyalty#Brand Association|brand association]]
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| * Mission by story
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| * Content slide - either a chart or other graphic
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| * Issue a challenge
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| * The "but"-slide
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| * What is holding you back?
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| * Do you want my help?
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| === See also ===
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| * [[w:Celebrity branding|Celebrity branding]]
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| === External links ===
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| * [http://jtfoxx.com/ JT Foxx'es official website]
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| * [http://jtfoxxblog.com/ JT Foxx'es blog]
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| * [http://jtfoxxfamilyreunion.com/ JT Foxx Family Reunion] an annual happening
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| * http://millionaireunderdog.com/ JT Foxx'es biography video
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| * [https://twitter.com/jtfoxx @jtfoxx on twitter]
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| * [https://www.facebook.com/JTFoxxFanPage/ JT Foxx Fan Page on Facebook]
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| === Other services ===
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| * http://internetjock.com/ quality voice overs on a budget
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| * https://www.fiverr.com/ - various services for $5
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