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'''Truth''' on [[Consumerium]] is only determined by an [[audit]]. This keeps the [http://disinfopedia.org/wiki.phtml?title=propaganda propaganda] to a minimum. Deeper [http://internet-encyclopedia.info/wiki.phtml?title=truth truth] is probably beyond our scope. While some [[trolls]] might believe that [[truth]] is [[factionally defined]], and others might believe that only [[gnawing]] actually determines which are the undisputed facts, probably it is all much more complex than that. The [[Consumerium:philosophy]] focuses on [[buying criteria]] which is not really the same as "finding the '''truth'''" about anything. Approximations, rumours even, can be fine substitutes if they come from [[trusted source]]s - there are many terms in the [[glossary]] that deal with gradations of truth and trust.'' [[Knowledge]] and its relation to [[Research Wiki]] and the [[Consumerium buying signal]], i.e. [[Publish Wiki]] is a much more cogent concern - see [[philosophy]] for some of the most basic disputes in representing "facts". Basically, the presentation of the [[Consumerium buying signal]], like any [[healthy signal infrastructure|such signal]], is only an approximation of "the '''truth'''". If it were universally "true" than any defiance of it, say, to buy a [[red light]] item, might be considered to defy some [[ethic]] or [[moral order]]. This is over-simplified. In fact, people make all kinds of choices to pay a [[price premium]] or not, to trust [[signal]]s of various kinds, and to believe [[trolls]] or not. There is no single view of all of the issues or tradeoffs that are involved in the [[buying criteria]] of a person - the term [[moral purchasing]] itself admits that it is as personal as any other [[morality]]. With some information about what people actually did, i.e. [[buying decision]] information that could be matched against their avowed [[buying criteria]], we would probably have something closer to the '''truth''' about their concerns - but it's not clear that even [[friendly retail]] could get us this information. See [http://en.wikipedia.org/wiki/truth Wikipedia: truth] for [[philosophy as usual]] that defies [[gnawlij]] and basically wastes everyone's time.
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