Editing Trust model

A '''trust model''' is just a map of who [[trust]]s who, when and in what circumstances.  It claims at least '''authoritative integrity''' with respect to [[identity]], meaning, you are actually trusting who you think you are trusting (see [[identity dispute]], [[interwiki identity standard]], and [[faction]] - the latter for collective and alleged identity).

It is not [[reputation]] although positive regard, informally called "reputation", can play a major role in deciding whose assertions to believe, or at least which to investigate first.  However it does not ''establish'' authoritative integrity - that takes an [[audit]] process, and that process has a form of [[investigative integrity]] which is different.

[[Trademark]], [[standard label]]s and anything that you can [[audit]] is believed to have some degree of this integrity, or people wouldn't act one way when they saw the mark/label, and another way when they don't.  [[Brand management]] is the active attempt to interfere with such integrity measures.

To understand the contrast, consider what happens when you see a term on a label like "fun" or "new" or "more" or "clean" on a label.  There is no control or trust model behind these words, so you dismiss them as [[propaganda]].  This makes it actually impossible over time to use these words to mean what they mean in the dictionary.

Any [[revenue model]] is based on some assumptions about a trust model.  This is particularly important in a [[self-funding]] project, but also to the [[Consumerium developers]].

See [[repute]] and [[interwiki identity standard]] and [[faction]] for some related concerns.  Probably any trust model is mostly [[factionally defined]], as acts that cause one group to trust you more will make others trust you less.