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'''Red light''' means '''do not buy'''. It is presumably what you see when you [[swipe the barcode]] of a product whose [[price premium]] plus its [[retail price]] is not cheap enough to make you buy it. It assumes that some [[price]] and [[price premium]] data have been compared, and that there is another option that is better that can be substituted. Or, more likely, a total [[boycott]] of that coded product. In this case, it means '''do not buy at any price'''. But at the [[point of purchase]] no one can see that this product is ''always'' generating red lights everywhere, and for everyone. A [[yellow light]] is a less strict and more common way to signal a problem with purchasing a given product, or a price at which one should buy it (but not for a higher price). A [[green light]] just means "buy", and like the red can be "at any price". [[KitKat McFlurry]] for instance is red only. == How to know when to let the red light glow ==
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