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'''Quality''' can be studied objectively (see [[w:Quality]] for a clear explanation of this approach) but for best results here we better understand it as what the [[consumer]] perceives subjectively of a [[product]]. In this approach the value contained in a [[brand]] name or attractive [[logo]] is included in the '''perception of quality''', which is a very important consideration for the consumer when s/he has to buy a product of the same [[product group]] to replenish her/his stock.
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